Before2 wks
After1 day
10×

Win-loss themes from 40 interviews

The problem

Win-loss interviews pile up unread, so the pitch never changes.

2 weeks of synthesis.

The value

Ranked themes with quotes, by segment, and three concrete changes to make to the talk track.

1 day.

The move

Code these {interviews} into win and loss reasons. Rank the themes by frequency and deal size, give 2 quotes for each, and recommend 3 changes to our {talk track}.

Fill the highlighted parts with your own account, persona or files.

The stack

  • Claude
Who it is for
Sales Leader, Enablement
Outcome
Win rate
Level
Intermediate
Time to build
1 to 3 days
Shared by
Product Marketing

Sample library. Workflows, clips and figures are illustrative until real team videos are added.

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