Before40m
After5m
8×
Discovery questions from a 10-K
The problem
Discovery questions stay generic because nobody has time to read the annual report.
40 minutes reading an annual report.
The value
Five questions grounded in what the CFO already told investors, each tied to a metric they are measured on.
5 minutes.
The move
Read {10-K}. List the 3 initiatives management committed to and the metric for each. Write 5 discovery questions for {persona} that connect those metrics to {our capability}.
Fill the highlighted parts with your own account, persona or files.
The stack
- Claude
- Glean
- Who it is for
- Sales Rep
- Outcome
- Win rate
- Level
- Starter
- Time to build
- Under 1 hour
- Shared by
- Sales Enablement
Sample library. Workflows, clips and figures are illustrative until real team videos are added.

